Speakers

Arran is our lead AI Specialist aligned to our Account Management teams to understand customer goals and desired outcomes when it comes to leveraging AI. He takes ownership of determining the applicability and providing useful considerations for evolving business strategies through effective AI use. A passionate individual possessing diverse knowledge with both sales and technical expertise across a number of IT practices such as Software Asset Management, Microsoft Licensing, End User Compute, Modern Work and AI. A customer-centric specialist focussed on providing complete, robust solutions across several core IT specialties. As regular public speaker and trusted advisor, his goal is to ensure that Softcat customers are utilising the best available technologies and are provided with the relevant advice based on the desired business outcome.